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Google Ads integration

Google Ads, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.

Connect Google Ads to Xenition and work with it from chat, from an agent, or on a schedule — alongside every other app you have connected, in one workspace.

What you can do with Google Ads

Ask in plain language and Xenition calls the right one:

• Add or remove to customer list — Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws.
• Batch Mutate Google Ads Resources — Create, update, remove, or act on supported Google Ads resource types in one request. With partial_failure=false (the default), all operations are atomic and execute only if every operation is valid. With partial_failure=true, valid operations execute independently while invalid operations return errors. Use negative temporary resource IDs to connect resources created in the same request. Remove o
• Create Callout Asset — Create an immutable account asset containing a validated callout. Associate the returned resource using Mutate Customer Assets with field_type CALLOUT. Cleanup removes that association; Google does not allow deleting the asset.
• Create customer list — Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation.
• Generate Keyword Ideas — Generate keyword ideas and planning metrics from exactly one seed form.
• Get Campaign By Id — GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.
• Get campaign by name — Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.
• Get Conversion Action Tag Snippets — Retrieve provider-generated website or call conversion tag snippets after creating a conversion action. Markup is returned exactly as Google provides it.
• Get conversion ingestion status — Retrieve one Data Manager ingestion status snapshot. SUCCESS, FAILED, and PARTIAL_SUCCESS are terminal. PROCESSING and REQUEST_STATUS_UNKNOWN are not. The caller owns the documented backoff loop.
• Get customer lists — GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations.
• Get Required Google Ads Report — Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy. Official required columns are always selected; dates default to LAST_30_DAYS.
• Ingest conversion events — Validate or submit a bounded Google Ads conversion-event batch. Set validate_only=true for a no-ingestion check. False starts irreversible asynchronous processing and returns a request ID for later status checks.
• List Accessible Customers — List Google Ads customer resource names directly accessible to the authenticated OAuth user. Google determines the complete result from the OAuth credentials and ignores customer_id and login-customer-id; this action does not filter the response. For MCC child account names, status, and direct hierarchy, use List Sub Accounts.
• List data manager conversion actions — List conversion actions usable as Google Ads Data Manager destinations. Returns numeric destination IDs, true owning accounts, action types, and availability; defaults to enabled offline and enhanced-lead actions.
• List Sub Accounts — List direct child/sub-accounts under a Google Ads manager (MCC) account. Use this before account-scoped read or mutate calls when a user needs to choose which child account to target. The returned customer_id values can be passed to other Google Ads tools as their customer_id.
• Mutate Ad Groups — Create, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad group
• Mutate Ad Group Ads — Create, update, or remove ads in Google Ads ad groups, including responsive search ads. Use this after creating campaigns, budgets, ad groups, and keywords so the ad group has creative that can serve.
• Mutate Ad Group Assets — Create, update, or remove links between assets and ad groups. Use this after creating assets to attach sitelinks, callouts, snippets, images, and other asset types at ad group level.
• Mutate Ad Group Bid Modifiers — Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.
• Mutate Ad Group Criteria — Create, update, or remove criteria attached to a Google Ads ad group in a single batch request. Supports keywords (positive and negative), audience targeting (user lists, custom audiences, combined audiences, in-market/affinity), demographics (age range, gender, parental status, income range), placements (websites, mobile apps, YouTube channels/videos), topics, webpages (for Dynamic Search Ads), a
• Mutate Assets — Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets. Use Create Callout Asset for validated immutable callouts. Google Ads does not allow removing assets; cleanup removes their resource associations.
• Mutate Asset Group Assets — Create, update, or remove links between assets and Performance Max asset groups. Use this after creating compatible assets and an asset group.
• Mutate Asset Sets — Create, update, or remove Google Ads asset sets, which group assets for feeds, locations, and other campaign uses. Link assets to a set separately with an AssetSetAsset mutation, and attach sets to campaigns with Mutate Campaign Asset Sets.
• Mutate Bidding Strategies — Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.
• Mutate Campaigns — Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes
• Mutate Campaigns V2 — Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes
• Mutate Campaign Assets — Create, update, or remove links between assets and campaigns. Use this after creating assets to attach sitelinks, callouts, snippets, and other asset types at campaign level.
• Mutate Campaign Budgets — Create, update, or remove Google Ads campaign budgets. Use this before creating campaigns because campaign creation requires an existing campaign_budget resource name.
• Mutate Campaign Criteria — Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.
• Mutate Campaign Labels — Create or remove relationships between campaigns and labels. Use this after creating labels to organize campaigns for filtering and reporting.

…and 9 more Google Ads actions available in the workspace.

Give an agent access to Google Ads

An agent you create can use Google Ads on your behalf and keep working while you do something else. Every action an agent takes goes through an approval gate first, so nothing touches your Google Ads account without you agreeing to it.

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Frequently asked questions

How do I connect Google Ads to Xenition?

Open the connectors directory in Xenition, find Google Ads, and sign in when the authorisation window opens. The connection is managed for you — there is no API key to create, paste or rotate.

What can Xenition do with Google Ads?

Xenition can run 39 different Google Ads actions, including Add or remove to customer list, Batch Mutate Google Ads Resources, Create Callout Asset. You ask in plain language and the right one is called for you.

Can an agent use Google Ads on my behalf?

Yes. Agents can use Google Ads while you do something else, and every action passes through an approval gate before it runs.

Is there a free plan?

Yes. Xenition starts free with 25,000 credits and no credit card, and all connectors are available on every plan.