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Mailchimp integration

Mailchimp is an email marketing and automation platform providing campaign templates, audience segmentation, and performance analytics to drive engagement and conversions

Connect Mailchimp to Xenition and work with it from chat, from an agent, or on a schedule — alongside every other app you have connected, in one workspace.

What you can do with Mailchimp

Ask in plain language and Xenition calls the right one:

• Add automation — Create a new classic abandoned cart automation in your Mailchimp account. This action creates an automation workflow that sends emails to customers who have abandoned their shopping cart. Requires a connected e-commerce store and an audience/list. Prerequisites: - A Mailchimp audience/list (use MAILCHIMP_ADD_LIST or MAILCHIMP_GET_LISTS_INFO) - A connected e-commerce store (use MAILCHIMP_ADD_STORE
• Add batch webhook — Configure a webhook that will fire whenever any batch request completes processing. You may only have a maximum of 20 batch webhooks.
• Add campaign — Create a new Mailchimp campaign.
• Add Campaign Feedback — Add feedback on a specific Mailchimp campaign. Use this to post comments, notes, or feedback while collaborating on a campaign with your team. The feedback can be associated with a specific content block or applied to the campaign as a whole.
• Add campaign folder — Create a new campaign folder to organize email campaigns in Mailchimp. Campaign folders help organize your email marketing campaigns into logical groups. Returns the created folder's ID, name, and initial campaign count (0).
• Add cart — Add a new cart to a store.
• Add cart line item — Add a new line item to an existing cart.
• Add connected site — Create a new Mailchimp connected site. Connected sites allow you to track website visitor activity and integrate with Mailchimp's marketing features. After adding a connected site, you'll receive a tracking script (site_script) that should be installed on your website to enable visitor tracking.
• Add contact to audience — Tool to create a new omni-channel contact in a Mailchimp audience. Use when adding contacts with email and/or SMS channels to an audience.
• Add domain to account — Add a sending domain to the Mailchimp account for email verification. This action adds a new domain to your Mailchimp account and initiates the verification process by sending a verification code to the specified email address. After calling this action, use the 'verify_domain' action with the received verification code to complete the domain verification process.
• Add event — Add an event for a list member. Use this action to track contact activity and behavior outside of email campaigns. Events can be used for segmentation and triggering automation workflows. Common use cases: - Track purchases, signups, or page visits - Record custom milestones or achievements - Import historical events with is_syncing=true to avoid triggering automations Note: Returns 204 No Content
• Add export — Create a new account export in your Mailchimp account. This action initiates an export of your Mailchimp account data as a downloadable ZIP file. The export runs in the background and may take from a few minutes to several hours depending on account size. Use the 'get_account_export_info' action with the returned export_id to check progress and retrieve the download URL. Important limitations: - O
• Upload File to File Manager — Upload a new image or file to the Mailchimp File Manager. Use this action to upload files (images, documents, etc.) that can be used in campaigns, templates, or signup forms. The file must be base64-encoded and under 10MB. Supported image types: jpg, jpeg, gif, png, svg. Supported document types: pdf, txt, csv, and more. The uploaded file will be available at the returned full_size_url for use in
• Add folder — Create a new folder in the File Manager to organize uploaded files. Use this action to create organizational folders in the Mailchimp File Manager. Folders help organize images and other files that can be used in campaigns and templates.
• Add interest category — Create a new interest category.
• Add interest in category — Create a new interest or 'group name' for a specific category.
• Add landing page — Create a new Mailchimp landing page. Creates an unpublished landing page that can be customized and published later. Requires either a list_id or use_default_list=true. The landing page type can be 'signup' (for email list signups) or 'product' (for product promotions, requires store_id).
• Add list — Create a new audience (list) in your Mailchimp account. This endpoint creates a new audience/list for managing email contacts. Each audience has unique settings for campaigns, permissions, and contact information. Note: Free Mailchimp accounts are limited to 1 audience. Paid plans allow multiple audiences. Required fields include: name, contact information (company, address1, city, country), permi
• Add member note — Add a new note for a specific subscriber in a Mailchimp list (audience). Notes are useful for keeping internal records about contacts, such as conversation history, preferences, or other relevant information.
• Add member to segment — Add an existing list member to a static segment (tag) in Mailchimp. This action adds a subscriber who is already a member of the specified list to a static segment. Static segments are also referred to as tags in Mailchimp's UI. Important notes: - The subscriber must already exist in the list before they can be added to a segment. - This only works with static segments, not saved segments that use
• Add merge field — Add a new merge field for a specific audience.
• Add order line item — Add a new line item to an existing order in a Mailchimp e-commerce store. Prerequisites: The store, order, product, and product variant must already exist. Use MAILCHIMP_ADD_STORE, MAILCHIMP_ADD_ORDER, and MAILCHIMP_ADD_PRODUCT to create them first if needed.
• Add or remove member tags — Add or remove tags from a list member. Tags help organize and segment your audience. Use 'status': 'active' to add a tag, or 'status': 'inactive' to remove it. If a tag doesn't exist and status is 'active', a new tag will be created. Note: Only explicitly referenced tags are updated. Sending this request does not affect tags not mentioned in the request. This endpoint returns 204 No Content on suc
• Add or update customer — Add or update a customer in a Mailchimp e-commerce store. This endpoint uses PUT semantics - if the customer exists, it will be updated; if not, a new customer will be created. The customer_id in the path and the id in the request body should match. Customers are linked to Mailchimp list members by email address.
• Add or update list member — Add or update a list member (subscriber) in a Mailchimp audience/list. This is an upsert operation: if the subscriber exists, they will be updated; if not, they will be created. The subscriber_hash parameter should be the MD5 hash of the lowercase email address. Note: If the list has required merge fields, use skip_merge_validation=true to bypass validation, or provide the required merge_fields va
• Add or update product variant — Add a new product variant or update an existing one in a Mailchimp e-commerce store. This endpoint uses PUT for an upsert operation - if the variant exists, it will be updated; if not, a new variant will be created. The variant_id in the URL path and the id in the request body should match. Product variants require inventory_quantity > 0 for product recommendations to work properly.
• Add product — Add a new product to a Mailchimp e-commerce store. Products are e-commerce items that can be added to carts and orders. Each product requires at least one variant. Products must be created before they can be included in carts or orders. For product recommendations to work properly, ensure products have a valid image_url and variants have inventory_quantity > 0.
• Add product image — Add a new image to a product in a Mailchimp e-commerce store. The image must be hosted at a publicly accessible URL. You can optionally associate the image with specific product variants.
• Add promo code — Add a new promo code to an e-commerce store under an existing promo rule. A promo code contains the actual discount code that customers can apply at checkout, along with a redemption URL. You must first create a promo rule (which defines the discount type, amount, and target) before you can add promo codes to it.
• Add promo rule — Add a new promo rule to a store. Promo rules define the parameters for promotional discounts such as percentage off, fixed amount off, or free shipping. After creating a promo rule, you can create promo codes under it using the Add Promo Code endpoint.

…and 20 more Mailchimp actions available in the workspace.

Give an agent access to Mailchimp

An agent you create can use Mailchimp on your behalf and keep working while you do something else. Every action an agent takes goes through an approval gate first, so nothing touches your Mailchimp account without you agreeing to it.

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Frequently asked questions

How do I connect Mailchimp to Xenition?

Open the connectors directory in Xenition, find Mailchimp, and sign in when the authorisation window opens. The connection is managed for you — there is no API key to create, paste or rotate.

What can Xenition do with Mailchimp?

Xenition can run 50 different Mailchimp actions, including Add automation, Add batch webhook, Add campaign. You ask in plain language and the right one is called for you.

Can an agent use Mailchimp on my behalf?

Yes. Agents can use Mailchimp while you do something else, and every action passes through an approval gate before it runs.

Is there a free plan?

Yes. Xenition starts free with 25,000 credits a month and no credit card, and all connectors are available on every plan.